5 Simple Tips to Build An Instagram Profile that you Love

And Grow Your Personal Brand at the same time

Your Bio

An Instagram bio can be up to 150 characters. This means you have 150 characters to tell someone who you are, what you do, why you do it; and then drive them to click through your pictures and hit that follow button. It’s been said that you have about 3 seconds for someone to decide if they want to continue interacting with your profile. And with millions of profiles out there and everyone’s attention being draw in thousands of different directions each day, you really have a very limited window to get them interested in who you are and have them become one of your followers.

Your Profile Photos and Feed

There are a few key features of Instagram but the most prominent one is the photos that are on your feed. Just below your profile, the first 3 to 9 photos/thumbnails are what someone is going to immediately see when they visit your profile.

Your Stories

Instagram stories are one of the best ways to give someone a window into your life, your mindset, and what you have to offer the world. While your profile photos and your grid are more like a work of art, your Instagram stories are all about your audience learning how to get a better sense of who you are as a person.

Use All of the Features

Instagram is going to reward you with a bigger reach if you use all of the features they have available to you. This includes posting consistency on your main feed, posting stories, and creating IGTV videos and reels (this will be the subject of another post).

Be Consistent

This is one that we all struggle with. It can be incredibly difficult to keep up the consistency with posting on your profile all the time. But when you do, you will get rewarded by Instagram with more traffic, and you will also be building out an incredible portfolio of work that you can leverage for the future.



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Patrick Farrell

Photographer, Software Engineer, and world traveler. Join our 90 Day Content Challenge with Those That Inspire!