Miles Beckler’s 90 day content marketing challenge, this is my day 9.
About a month ago, I was in Bali for the Abundant Circle retreat with Miles Beckler and Melanie Beckler. One of the hot topics of conversation while I was there was something that Miles was calling the 90 day content marketing challenge.
The first I really heard of the challenge was when several of us met up at this beautiful spot called Jungle Fish in Ubud. One of our friends from the nomad cruise, Nicole, was there and talking to Miles about the challenge; she had been participating for a little over a month I believe at that point.
At the time, I thought the idea was interesting but I definitely didn’t think I had the time to add another project to my list. I’m not really interested in doing a daily vlog, or at least not yet, and I had a bunch of other work on my plate.
However, a few days later as I attended the retreat and spoke with other entrepreneurs about how their businesses; it was then that I thought more seriously about doing the challenge.
The 90 challenge was a hot topic as Miles told the story about how he built his YouTube channel from nothing to 38,000 subscribers in just over a year; but at the time, he wasn’t necessarily coaching anyone else through the process.
There was one evening during the event where Miles was talking to Willo Sana, who is a business coach and consultant; she convinced him that he had to do this, he had to lead other people down the journey to start and complete the 90 day content marketing challenge. After a night of thinking about it, he woke up the next day and created a Facebook group. That group, in just over, a month has grown to 162 people.
So I guess now you want to know exactly what is the challenge, why you should do it, and why it is powerful. Miles tells us all about it in his YouTube video here, which I will try to summarize for the rest of this post. It is really just about becoming a content creator though; whether that be a blog writer, video maker, podcaster or photographer.
“The 90 day content marketing challenge turns you into a content creator. It’s just like going to the gym, the first day it is tough, the second day it is still tough, but if you stick with the gym routine for long enough, you are going build muscles, it’s going to get easier, and then it will start to become fun” — Miles Beckler
He says that once it becomes fun, it is not about you anymore, it is about being of service to your audience. They are following you because they like what you are offering and feel you have something powerful to give to them in this world; you are now doing it for them which makes it even more fun.
In addition to just becoming really good at creating content, which you will do over time with practice, you are also going to be able to leverage the power of the algorithm. While doing this challenge you have the power of leveraging search engine algorithms. Each of these sites such as YouTube, Google and iTunes all use algorithms to determine which content is ranked highest and people want to see, and they want to help you show your amazing content!
Let’s take YouTube for instance, YouTube always wants to deliver valuable content to its users. The thing is they make money by people being on YouTube and when you deliver valuable content to your audience, YouTube can see this. They start to see that you are consistently delivering valuable content to your audience, they will help show your videos more often.
Google is the same, it will find people reading this blog post for instance. If that user reads it, likes it, and shares it, and then comes back to your site regularly, Google will prioritize the content in the search results. Then when other users are searching for similar content, your blog post will pop up first. The goal is really to get users to engage, keeps them on the site, and coming back for more.
Miles mentions that the trick here is multifold, you are not doing it just to build the audience but you are doing it to become a content creator. As you practice and create more content (ever heard of the 10,000 hour rule?), you will get better and your content will become more engaging.
You have to build an audience in order to build a business online and then you have to be of service to that audience, that’s the process and Miles’ has proven this over and over again.
He knew that it was going to work because it had already worked on his wife, Melanie Beckler’s, business. It is all about building the content and the following little by little. A year ago when Miles started his YouTube channel, he only had less than 100 subscribers and now while I’m watching his video today, he is up to 38,000.
Before you know it, you are going to be a content creator and a content marketer, you get an email list growing, and that is how you build a business online.
It is going to be challenging, it is going to be tough, but it is going to teach you a lot.
For me personally, I definitely have already seen how difficult it is to come up with a topic each day, then sit down to write about it for 2–3 hours. It has been getting more fun though as I start to see the portfolio I am building. It’s the methodology I actually used to build my Instagram account, now just applied to writing.
So for now, I’m going to keep writing and trying to get these posts out each day. My goal with this is to mostly get better at writing and start putting together all my photography and video work, but who knows where this will go.